Adobe launches a super-cloud to manage customer experience

Adobe is gathering its clouds and making further.

This week, the company unpacked a truckload of announcements on the Adobe Summit digital promoting conference in Las Vegas.

In gentle of these bulletins, it seems to be like as if Adobe has decided that the precise sport is not simply promoting or product sales nevertheless purchaser experience, one factor that moreover extends all through product development, buyer assist and completely different departments.

On the excessive, it’s asserting a new Experience Cloud. It’s actually what you might identify an uber-cloud, because it’s comprised of the prevailing Promoting and advertising and marketing Cloud (which contains Adobe Experience Supervisor, Objective, Advertising and marketing marketing campaign, Social and Primetime), a model new Selling Cloud and a model new Analytics Cloud.

[Read the full article on MarTech Today.]