Akeneo grabs $13 million for its CRM of products

French startup Akeneo merely raised a $13 million Sequence B spherical led by Partech Ventures, with current investor Alven Capital moreover collaborating. Akeneo is a product information administration (PIM) service to deal with all particulars about your merchandise in your outlets, on-line and in your good-old paper catalogs.

At coronary coronary heart Akeneo is an open provide PIM software program — 40,000 of us downloaded Akeneo to date. Everybody can seize it with out value and implement it for his or her very personal agency. You feed it data from Excel spreadsheets or your ERP, then you can deal with and enrich this data in Akeneo. Lastly, all this data stays right all through all your communication channels — your site, your outlets, your catalog or one thing really.

This style, you can collaborate on the equivalent catalog of merchandise and reuse this information all over the place. Together with the open provide backbone, Akeneo has constructed an enterprise mannequin for premium purchasers. It has additional choices and help.

“Since 2014, we have worked with a little bit more than 120 clients around the world,” co-founder and CEO Frédéric de Gombert knowledgeable me. Purchasers embody distribution groups like Auchan, Cora, Leclerc and Carrefour, garments firms like Pimkie or Adidas, massive firms like Samsung and loads of further.

Sooner than Akeneo, numerous these firms had been working with massive IT giants like SAP to implement cumbersome catalog administration software program program. Transferring to Akeneo is the equal of transferring to a recent CRM, nonetheless in your merchandise.

On widespread, these 120 purchasers pay spherical $37,600 per yr (€35,000). Most purchasers nonetheless run Akeneo on their very personal servers, nonetheless the agency merely launched a cloud-hosted mannequin so that you just don’t ought to deal with one thing, not even the infrastructure.

And to date, no particular person has appeared once more — it’s pretty exhausting to switch from one PIM decision to a unique, so Akeneo doesn’t have any churn scenario. The company now has 70 staff — most of them are in Nantes, nonetheless the agency moreover has two tiny workplaces in Germany and Boston.

“The PIM market is like the CRM market, but 15 years behind. Every company — it could be a brand or a distributor — has two important assets: their clients and their products,” Frédéric de Gombert said. “Little by little, people are realizing that you need to build a great product experience if you want to build a great customer experience. And it’s true for everybody.”

In step with Frédéric de Gombert, PIM corporations might develop to be as massive as the biggest CRM choices. So let’s see if Akeneo is developing the Salesforce of merchandise.