Amazon adds Alexa to its main iOS app

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Amazon has announced that it’s integrating Alexa into its Amazon iOS purchasing app. This provides the Alexa mind to the Amazon app and serves as a alternative for primary speech recognition.

Amazon iOS customers will be capable to store, play music, ask questions and get information, climate and visitors. Nonetheless, there was no point out of whether or not or when Amazon would convey Alexa to its Android app.

On condition that there’s no Alexa smartphone presence, the transfer is sensible and can familiarize extra folks with Alexa. That might assist drive extra gross sales of Echo units. Third-party abilities and “smart home” management will reportedly even be out there by way of Alexa within the Amazon app. It’s due to this fact successfully a third-party app retailer throughout the Amazon app.

Amazon is at the moment a top 15 shopping app, according to comScore. It’s the dominant e-commerce app. Past this, the corporate has offered one thing now approaching 10 million Echo and Echo Dot units, powered by Alexa.

To entry Alexa within the Amazon iOS app, you faucet the mic icon and converse. Nonetheless, in doing so, I assume you don’t should say “Alexa.”