Amazon to open brand registry next month in effort to fight counterfeit products

Julie Clopper /

Amazon Vice President Peter Faricy says the e-commerce website online could be launching a brand registry program next month to extend its efforts in the direction of counterfeit merchandise.

The mannequin registry will allow a mannequin to register its emblem and psychological property with Amazon, making it attainable for Amazon to remove any listings or vendor accounts that are flagged as counterfeit. Every patrons and kinds — together with Amazon itself — can flag sellers they think about are accountable of selling counterfeit merchandise.

In an interview with Reuters reporter Jeffrey Dastin on the Shoptalk e-commerce conference in Las Vegas this week, Faricy says this method has been in testing nevertheless could be “widely” accessible rapidly to Amazon sellers in North America, without charge to them.

Primarily based on the Reuters report, Amazon’s mannequin registry was developed in 2016 as part of its efforts to battle counterfeit merchandise on the positioning.

Reuters moreover well-known Amazon’s Transparency program, one different arm of Amazon’s counterfeit-fighting efforts. This method lets producers place a code on bundle labels so that patrons can affirm a product’s manufacturing date and placement to confirm mannequin authenticity.

When requested for an official date on the rollout of the mannequin registry. Amazon did not present a response.