Aprimo adds digital asset management with ADAM acquisition

In January, advertising and marketing operations platform Aprimo started to rebuild itself, announcing its first main platform replace because it break up from knowledge analytics/warehouse supplier Teradata.

This week, Aprimo takes one other step, asserting it has bought main digital asset administration (DAM) agency ADAM Software. Deal phrases weren’t made public.

Though Aprimo had beforehand listed an asset library amongst its capabilities, CEO John Stammen instructed me that the brand new acquisition will allow the platform to supply administration of any sort of digital visible asset.

[Read the full article on MarTech Today.]