Campaign Monitor buys customer data platform Tagga

A display from the Marketing campaign Monitor web site, displaying post-acquisition unified buyer profiles

Campaign Monitor is taking a step towards turning into greater than an e mail automation supplier, with its announcement this week that it has bought buyer knowledge platform (CDP) Tagga.

The San Francisco-based Marketing campaign Monitor has its personal intensive set of profiles, constructed from customers who’ve opted in with their e mail addresses.

These profiles largely include behavioral knowledge from person exercise on apps or web sites, corresponding to whether or not the individual with e mail deal with abc@gmail.com has visited a web page displaying crimson sneakers. A marketer might then ship a follow-up e mail that includes a reduction on these crimson sneakers.

“The more personalized the message,” Marketing campaign Monitor CEO Alex Bard informed me, “the higher the engagement rate,” including that “email is still the thoroughbred of engagement.”

However, he famous, Marketing campaign Monitor’s profiles are “not as rich or as powerful as a CDP.”

[Read the full article on MarTech Today.]