Checking in with Stagelink one 12 months after the German music startup gained Midemlab in Cannes
Above: Nikolas Schriefer, CEO of Stagelink, profitable the Midemlab competitors in 2016.
Picture Credit score: Courtesy of Midem
Midemlab, the startup competition at the Midem music festival in Cannes, is on the brink of rejoice its 10th birthday this coming June.
With deadlines to apply for the latest edition due March 24th, I bought to serious about final 12 months after I served as host for the marketing-data-analytics class of the competitors. The opposite three classes: music creation and training; music ; and music discovery. It was my second 12 months on the occasion, which counts amongst its winners Soundcloud and Kickstarter again when each have been simply getting began.
Final 12 months, the winner within the advertising class was additionally one of the overall winners: Berlin-based Stagelink. Principally, Stagelink is a platform that enables performers and followers to work collectively to suggest, plan, and promote excursions. Performers can collect information on their followers to optimize the place they need to tour, which venues is likely to be greatest, and what to cost for tickets. It was a intelligent concept that impressed a variety of judges.
Pitching that day for Stagelink was CEO Nikolas Schriefer. I reached out to him this week to catch up and see what sort of influence profitable had on the corporate and the way issues had progressed since I noticed him final June.
“Winning the MidemLab Startup Competition opened up great opportunities for Stagelink,” he stated in an electronic mail interview. “By now we have helped hundreds of creators to plan and promote their tours by accurately predicting ticket sales.”
Above: Stagelink Administration crew: COO Florian Fehr, CTO Mike Szyndel, Co-founder & VP Artist Relations Michael Schütz, CEO Nikolas Schriefer (from left to proper)
Picture Credit score: Stagelink
Members in Midemlab get teaching recommendation on their pitches upfront. Midem itself is likely one of the music business’s largest enterprise gatherings, so the pitches are seen by a variety of music executives. Winners get introductions to enterprise capitalists, entry to different music conferences, and promotional assist from Midem.
Within the case of Stagelink, virtually proper after profitable, the corporate introduced it had raised a seed round of funding in July. Traders included Chione Ltd., an funding firm centered on music and leisure; German comic Carolin Kebekus, who had been a Stagelink consumer for his occasions; and Thomas Hesse, a former president and board member of Bertelsmann AG and former president of Sony Music Leisure.
The corporate employed a new COO in the fall and reported that it had grown 700 p.c within the earlier 12 months, promoting multiple million tickets throughout that point. And simply final month, Stagelink introduced it was increasing into america by opening an workplace in Santa Monica on the heels of elevating what it described as “seven-figures” price of further seed capital.
Certainly, Schriefer was at SXSW this week as he seeks to construct out the corporate’s U.S. presence. With 20 staff worldwide, the corporate now works with 250 artists.
“We are now closing deals and launching first campaigns,” he stated. “The next step will be to become the market leader in data driven intercontinental touring, constantly striving towards our vision to become a smart marketplace for live events.”