Persevering with its transformation into an info agency, this week Foursquare announced Foursquare Analytics, “a dynamic foot traffic dashboard for brands.” The company talked about that its beta companions for the product included Taco Bell, TGI Fridays, H&M and Lowe’s.
The product is a benchmarking and viewers measurement instrument to permit retailers, QSR chains and others with bodily areas to know traits in same-store visits and all through chains. The data can be utilized for aggressive intelligence, to find “share of visits” particularly markets or lessons and to ascertain demographic visitation patterns:
It’s a dashboard for insights on chain-level foot-traffic effectivity that could be merely compared with a aggressive set and to the broader . It provides unprecedented metrics that measure loyalty, reveal demographic insights, and uncover sources of acquisition and loss. It permits analysts to have a actual understanding of fixing retailer go to patterns and share of visits from a aggressive set. Like every product contained in the Foursquare suite, Foursquare Analytics is powered by our industry-leading location intelligence.
The similar methodology that allows Foursquare to ship this information to prospects is used to search out out online-to-offline attribution and to create viewers segments based mostly totally on real-world habits. It’s mainly one different “productizing” of what Foursquare has been doing with location intelligence since its pivot.
These analytics capabilities had been on present simply these days in Foursquare’s website guests and demographic analysis of retail store closings and their affect on the aggressive panorama.
A number of Foursquare’s opponents and firms throughout the broader location intelligence part present comparable visitation info analysis capabilities, along with Positioned, PlaceIQ, xAd, NinthDecimal, UberMedia, Factual, Euclid Analytics and others. Regardless, the data is very worthwhile, and all multi-location producers must be using it to know their prospects and opponents.