Google says Google Home’s ‘Beauty and the Beast’ ad is not an ad


Google says Google Dwelling’s ‘Beauty and the Beast’ advert just isn’t an advert

Tags: Advertisement, Beauty and the Beast, Disney, Google, Google Assistant, intelligent assistant, marketing, movies

Google Home

Above: Google Dwelling

Picture Credit score: Google Dwelling screenshot

Google Dwelling customers heard an commercial in the present day together with their every day replace; nevertheless, Google denies the assertion was an advert.

In the present day when folks instructed the good speaker “Tell me about my day,” after it rattled off climate, commute instances, and calendar occasions, Google Assistant stated, “By the way in which, Disney’s reside motion Magnificence and the Beast opens in the present day. On this model of the story, Belle is the inventor as a substitute of Maurice. That rings more true should you ask me. For some extra film enjoyable, ask me to inform you one thing about Belle.”

In our exams, repeated makes an attempt to search out out one thing about Belle end in error messages.

“This isn’t an ad,” a Google spokesperson instructed VentureBeat in an e mail. “The beauty in the Assistant is that it invites our partners to be our guest and share their tales.”

A story as previous as time?

The audio message definitely seems to be an commercial, as Disney, a large company, is within the midst of promoting its Magnificence and the Beast remake. That sentiment was shared by a lot of Google Home’s users on Reddit this morning.

Google Assistant is at present within the midst of its largest growth since its launch, enabling Google Assistant in Android phones and publishing several new actions on Google Home in current weeks.

The Disney movie advert on the platform in the present day might quantity to only a hiccup for customers, however maybe it’s additionally an indication that Google, primarily an promoting firm, could also be involved in promoting promotions or advertisements sometime on high of its Google Assistant service.

Up to date 1:36 p.m.: An individual conversant in the matter later stated no cash was exchanged between Disney and Google for the Magnificence and the Beast commercial.