How Drake and Apple Music Broke Streaming Records with More Life

Fascinating look by Micah Singleton at how Drake's latest mixtape More Life broke streaming info on Apple Music no matter not being distinctive to it:

After setting a file with 89.9 million streams in its first 24 hours on Apple’s streaming service — over 33 million streams ahead of Sheeran’s Divide in its first 24 hours on Spotify, which has spherical 80 million additional prospects — it’s clear Drake and his favorite music service have cracked the streaming technique.

So how did Apple deal with to interrupt a file with an album that's moreover obtainable on Spotify, with solely 20 million prospects compared with Spotify’s 100 million? The reply, in accordance with the Apple Music group, is the power of Beats 1 and OVO Sound Radio.

For Drake, Beats 1 has primarily modified SoundCloud, the platform he as quickly as dominated and launched singles by — a switch that Jackson and Apple VP of apps and content material materials Robert Kondrk talked about was a risk for Drake on the time. “We weren’t a proven hit, we weren’t a proven entity at all, whatsoever,” says Jackson. SoundCloud merely acquired a shoutout from Chance The Rapper on the Grammys, nevertheless the service has been having a troublesome time since Drake left, with Recode reporting it simply currently wanted to extend a $70 million debt spherical merely to stay afloat.

I nonetheless need Beats 1 reveals had been easier to entry and uncover, nevertheless clearly the system has been determining correctly for Drake.

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