Major parties spent Rs 5,500 crore on UP poll campaign: study

New Delhi: The UP polls noticed a complete of overRs 5,500 crore spent on marketing campaign by numerous events, together with about Rs 1,000 crore in the direction of 'observe for vote', with almost one-third voters admitting to money or liquor supply, a survey claimed right now.

In keeping with the CMS pre-post ballot examine, upwards of Rs 5,500 crore have been spent by main political events within the just-concluded meeting election in Uttar Pradesh alone.

The Election Fee of India permits Rs 25 lakh per candidate for marketing campaign expenditure, however it’s a recognized secret that almost all candidates spend rather more than what’s formally allowed and what candidates declare after the ballot.

Marketing campaign actions embrace a variety of typical and non-conventional actions. Print and digital materials, together with extensive display screen projections, video vans and the like put collectively itself on this election was put at Rs 600-900 crore.

"Every vote cast in UP involved a cost of about Rs 750, which is highest in the country," the survey famous. On this meeting elections, almost Rs 200 crore in UP and over Rs 100 crore in Punjab have been confiscated, the report mentioned, including that what will get to electoral marketing campaign pipeline is Four-5 occasions greater than what will get confiscated by authorities.

"Going by that trend, in 2017, Rs 1,000 crore were estimated to be distributed among voters," it mentioned. The survey additional famous that round 55 per cent voters sampled in Uttar Pradesh knew personally somebody or the opposite within the neighbourhood who had truly taken cash for vote on this or earlier meeting polls.

Surprisingly, the examine famous that demonetisation has considerably hiked ballot expenditure. "In some constituencies where the fight was tight, the cash involved ranged between Rs 500-2,000 depending on the number of voters and influencing the role of a voter," it mentioned.

Two-thirds of voters discovered that candidates spent much more than ever earlier than.

A few of the marketing campaign strategies adopted within the UP meeting elections embrace door-to-door, rallies, yatras, social media, promoting by way of tv, newspapers and multi display screen projections, motor cycle rallies, langar and superstar reveals.