Marketo acquires sales engagement tool ToutApp

Advertising platform Marketo helps to advance the mixture of selling and gross sales tech this week with the announcement that it has acquired gross sales engagement platform ToutApp.

ToutApp supplies salespeople with instruments for managing their efforts, together with campaigns and advertising content material. Within the announcement, Marketo mentioned its platform has been making an attempt to carry gross sales and advertising departments collectively round buyer engagement. ToutApp says it’s utilized by over 100,000 salespeople and greater than 400 enterprise clients. Deal phrases weren’t introduced.

Marketo already affords Gross sales Insights, which will be built-in with buyer relationship administration (CRM) programs in Salesforce or Microsoft Dynamics so salespeople can higher handle their leads.

Final September, Marketo added native account-based advertising (ABM) capabilities, to assist entrepreneurs pitch to firms and their shopping for groups.

[Read the full article on MarTech Today.]