OUTFRONT Media CMO says her job is to keep moving the ball down the field

OUTFRONT Media’s CMO Jodi Senese began her career at a corporation referred to as New York Subways Selling, first as an intern, after which as a secretary and assistant to the product sales promotion supervisor.

“I’ve worked in the OOH [out-of-home] advertising industry for my whole career, beginning 26 years ago after graduating from Rutgers University,” says Senese.

The CMO says she had joined the subway selling agency to get acquainted with New York selling corporations. With ranges in English and criminology, Senese had deliberate on going to regulation college, nonetheless says she fell in love with selling and has certainly not left — and nonetheless turns to her first boss for suggestion and inspiration.

Now, she drives all components of OUTFRONT Media’s marketing efforts, together with serving to develop new enterprise strategies for the OOH selling agency that has higher than 400,00zero digital and static exhibits located all by means of the US.

Get To Know:

Jodi Senese


  • Age: 58 (this month!)
  • HQ: New York Metropolis
  • Hobbies: Cooking
  • Apple or Android? Apple
  • First Automotive: Chrysler Zephyr
  • Favorite Movie: Princess Bride

What mobile machine can you not stick with out?

My iPhone and Kindle.

Can we take a peek at your cellphone’s residence show display?

Which apps do you utilize most regularly for work?

Data apps maintain me educated and associated (Flipboard, BuzzFeed, NPR, HuffPo, Empire Report). I’ve moreover started to rely on data aggregation apps, with my particulars of curiosity set on selling, media and know-how.

What social media neighborhood or website online do you frequent most when you’re not working?

BuzzFeed and BuzzFeed Meals. It is the great combination of mindless and useful on the similar time.

What’s the very very first thing you study in your cellphone throughout the morning?

On a regular basis my messages (quick message, textual content material, e mail, and plenty of others.).

Take me by means of your typical workday.

I get up at 5:00 a.m., on the put together at 6:00, and at my desk at 7:15. I catch up for about an hour, after which I’ll have eight to 10 scheduled conferences and calls — every interior and exterior — all by means of the day.

What’s really utterly completely different now than just some years up to now is that my day is completely structured; 90 p.c of cellphone calls are scheduled calls. I’ve many “interruptions” all by means of the day from co-workers and my workers. I actually welcome these, on account of a couple of of the best ideas emanate from our informal chats.

What has been basically probably the most thrilling work progress all through the earlier 12 months?

Transitioning our agency from a static medium that began as a “sign seller” commerce to a media agency that facilitates the connection between producers and audiences whereas they’re throughout the OOH space.

We now have deep roots in our property — billboards and transit ads — nonetheless are evolving to include a holistic methodology that allows advertisers to tell their mannequin tales to audiences whereas they’re away from residence (which is 70 p.c of the time they’re awake).

What does your office seem like — any sentimental objects you probably can share?

I’ve a mug that claims “Dog mom,” pictures of my family, and 6 bottles of tequila — not sure the place they acquired right here from!

What variety of miles have you ever ever traveled throughout the remaining 12 months?

I journey twice a month, on widespread — I would rely number of journeys versus exact miles. I journey to our many locations of labor all through the US. My most pleasing upcoming journey is subsequent month after I head to Amsterdam with my teenage daughter. Whereas it is not a enterprise journey, I am planning to pay shut consideration to the OOH panorama.

What work downside retains you up at night?

My thoughts is wired analog, nonetheless we’re now in a bodily digital world — it could be highly effective to keep up up your information base, expertise set and keep associated as points change. Many on my workers, and an outstanding number of our buyers, are digital natives, so I ought to be constantly finding out.

I imagine I research as quite a bit as I prepare!

Can you inform us a few advertising marketing campaign or work problem you’d like to do over?

In promoting and advertising, you will need to maintain transferring the ball down the sphere. Few points are good, nonetheless you need momentum and to check points as you go. I can’t regret anybody advertising marketing campaign on account of I’ve realized from all of them.

Inform me regarding the people who’ve been most influential in your career.

My first boss who employed me out of faculty. I labored for him for about 20 years, and he’s nonetheless my go-to man after I would like suggestion and inspiration.

What traits does a person need to attain your house?

Emotional intelligence, communication experience, and equal components potential to current and take suggestion.

Can you inform us one factor about your self that your workers may very well be surprised to know?

I drove cross-country in a Volkswagen Bug spherical 25 years up to now. Oh, and it was a stick shift!

Why did you go into promoting and advertising?

I studied English and criminology in class. Actually, I believed I was going to go to regulation college, nonetheless then chosen selling.

I took an internship at New York Subways to get acquainted with the New York selling corporations. All through the internship, I fell in love with the commerce and certainly not left.

What completely different career would you want to try, and why?

I really profit from the work I do, and it’s troublesome to look at myself working in a single different commerce.

What’s the ultimate enterprise information you be taught, and what did you take into account it?

“Platform Revolution” by Sangeet Paul Choudary, Marshall W. Van Alstyne and Geoffrey G. Parker. It provided good notion into what our financial system seems to be like like now and what it means for the long term.

Outside of your group’s efforts, what advert advertising marketing campaign caught your eye these days?

I imagine the “Stop Smoking” [“Make Smoking History”] TV spots are quite properly accomplished, there’s quite a bit emotion and affect.