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Digital advertising’s perverse incentives

Digital advertising’s perverse incentives

Contributor Peter Minnium explains how selecting the wrong metrics in digital advertising can lead to “perverse incentives." To succeed, marketers need to know the metrics ...

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News: Apple releases JavaScript API for playing Live Photos on the web

News: Apple releases JavaScript API for playing Live Photos on the web

Apple has unveiled LivePhotosKit JS, a new JavaScript API that will allow web developers to incorporate support for playback of iOS Live Photos into their web pages. The API ...

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Bizible launches ‘first B2B revenue planning tool based on attribution’

Bizible launches ‘first B2B revenue planning tool based on attribution’

The Revenue Planner is the firm’s first product beyond attribution tools.Please visit Marketing Land for the full article.

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Steve Wozniak discusses how Apple is becoming Microsoft, commercial space travel, and more

Steve Wozniak discusses how Apple is becoming Microsoft, commercial space travel, and more

There would be no Apple without Steve Wozniak. Wozniak, who co-founded Apple over 40 years ago with the late Steve Jobs, remains a revered figure in Silicon Valley. Although he is ...

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How Bots Can Benefit Businesses, According to Messenger’s Director of Global Partnerships

How Bots Can Benefit Businesses, According to Messenger’s Director of Global Partnerships

Chatbots are a compelling technology for entrepreneurs whose customers are among Messenger's billion users.

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Marketo acquires sales engagement tool ToutApp

Marketo acquires sales engagement tool ToutApp

The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.Please visit Marketing Land for the ...

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News: Daily Deal: FRESHeBUDS Pro Magnetic Bluetooth Earbuds

News: Daily Deal: FRESHeBUDS Pro Magnetic Bluetooth Earbuds

In today’s iLounge Deal, you can get the FRESHeBUDS Pro Magnetic Bluetooth Earbuds for only $29.95 — that’s 75% off the regular price. Designed to be sweat and water resistant, ...

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Apple’s new Danish data center will supply heat to nearby homes, fertilizer to farmers

Apple’s new Danish data center will supply heat to nearby homes, fertilizer to farmers

Apple’s commitment to environmental sustainability is well established, but the company is going one step further in its new Danish data center. In addition to powering the ...

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Insta360 takes preorders for its 8K virtual reality camera for VR films

Insta360 takes preorders for its 8K virtual reality camera for VR films

China’s Insta360 has announced it is taking preorders for its Insta360 Pro 8K professional virtual reality camera, the Insta360 Pro, as part of its ambitions to raise the bar for ...

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PetSmart Just Made One of the Biggest Ecommerce Acquisitions Ever

PetSmart Just Made One of the Biggest Ecommerce Acquisitions Ever

This week's episode also features Purple, a disruptive mattress company, and a new Spotify analytics dashboard for artists.

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