You recognize once you arrange an internet site and also you add a Google Analytics tracker to see what number of guests you’ve gotten? What you’re truly doing is giving Google and different events entry to your stats and customers. Certain there are privateness protections in place and issues aren’t all that dangerous however what in case your web site or app is especially delicate? Then you definitely use one thing like Piwik or, now, Piwik Pro.
Piwik is a very free and open supply analytics software program akin to Webalizer, the analytics instrument of selection for web sites circa 1999. Piwik is the following technology of that product and the identify feels like “little beer” in Polish, which can also be fairly thrilling.
Created by Maciej Zawadziński and Piotr Korzeniowski Piwik is a proudly Polish product and is kind of well-liked with the safety acutely aware set. They just lately raised capital from the Warsaw Fairness Group to deliver out a brand new “marketing technology suite that will provide data-sensitive companies with 100% control of their data and compliance with privacy regulations.”
“Piwik PRO is developing a comprehensive marketing technology stack, which includes web and mobile analytics, a data management platform, tag management, and content personalization. This marketing suite will provide any enterprise or organization 100 percent data ownership and privacy compliance in an on-premise or cloud environment,” stated Zawadziński.
Zawadziński began one of many first weblog promoting platforms in Poland and offered two firms earlier than doubling down on Piwik Professional. Korzeniowski labored at HP and KPMG. They’re at the moment supplying analytics fro Hewlett-Packard, Accenture, Authorities of Netherlands, and the European Fee.
This is among the largest investments within the area up to now – I’ve been following issues over there for some time and funding is tough in Central Europe – and it factors to a method ahead for tech-savvy and privacy-leaning startups in Poland and all Mitteleuropa. Privateness, as they are saying, is fairly essential.