Report: iMessage app launch outpacing first iPhone apps, but growth slowing

New knowledge from SensorTower affords some perception into how Apple’s new iMessage App Retailer has carried out since its launch in September. Primarily based on the report’s knowledge, new iMessage apps are being developed at a quicker tempo than iOS apps when the iPhone App Retailer first launched. SensorTower says there are indicators that development is beginning to degree out, nevertheless…

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To this point, almost 5,000 apps have both added or launched with iMessage compatibility in keeping with our App Intelligence knowledge—a determine that equals the variety of iOS apps launched throughout the first yr of the App Retailer again in 2008. However whereas the variety of apps launched for iOS continued to develop over time, we’re already seeing indicators that the preliminary rush of pleasure over iMessage apps is fading amongst builders.

The report highlights typical pleasure for a brand new platform as doubtless purpose for the preliminary takeoff, however suggests issue discovering iMessage apps might be a long run difficulty.

iMessage apps may be routinely put in when iOS apps replace with assist and the principle iOS App Retailer promotes iMessage apps as properly, however the major iMessage App Retailer is tucked away within the Messages app.

Earlier this week, Apple turned to its iPhone promoting marketing campaign to highlight sticker packs on iMessage particularly.

SensorTower additionally breaks down that are the most well-liked classes for iMessage apps with video games topping the chart at roughly one in 4 apps.

Sticker packs aren’t listed individually, however the report does notice that many video games embrace bundled sticker packs.

Personally, sticker packs make up the vast majority of my iMessage app utilization. Standalone iMessage apps carried out comparatively gradual at launch and I simply actually get pleasure from stickers, however apps like Square Cash are good for iMessage.

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