SimilarWeb now offers more granular metrics through Digital Insights

SimilarWeb's new Digital Insights service can track patterns of jeans buyers on Amazon.

SimilarWeb’s new Digital Insights service can observe patterns of denims consumers on Amazon.

SimilarWeb is out this week with a brand new service that gives a extra granular have a look at the paths taken by on-line consumers, providing insights that the corporate says aren’t obtainable elsewhere.

Known as Digital Insights, it’s a collection of customized stories that may point out how most consumers reached a given vacation spot, which affiliate hyperlinks or search phrases are the highest-converting, and different metrics associated to purchasing patterns. To make use of the service, entrepreneurs contact SimilarWeb by means of its web site, describe the query(s) they wish to reply, and the corporate units up a personalized association for pricing, form of report and report frequency.

[Read the full article on MarTech Today.]