SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]


SMX West was buzzing this week, and much of the dialog was about Google’s present change to how exact match key phrases will work in AdWords campaigns.

Although the data merely received right here out last week, the SMX programming workforce shortly organized a “flash session” that occurred Wednesday morning sooner than the scheduled agenda began. Panelists along with Promoting Land’s Ginny Marvin and SMX moderators Matt Van Wagner and Brad Geddes took questions for almost an hour from an unlimited crowd of concerned advertisers. They lined issues along with

  • have an effect on on damaging key phrases.
  • whether or not or not phrase match nonetheless points.
  • advertising marketing campaign sculpting.
  • shopper expectations and communication.
  • have an effect on of voice search.
  • and far more.

On this week’s Promoting Land Reside podcast, Ginny Marvin and I recap that superb session with two audio clips from the viewers Q&A. The episode runs just under 40 minutes. You’ll hear proper right here or use the hyperlink beneath to subscribe by the use of your favorite podcast service.

We invite you to subscribe by the use of iTunes or Google Play Podcasts.

Current notes

Google to further dilute exact match in AdWords; will ignore word order & function words

Seriously, Google, can you just make exact match exact?

Thanks for listening! Be a part of us as soon as extra subsequent week for yet another episode of Promoting Land Reside.