Tag: reality
The DeanBeat: Console games on the couch and augmented reality entertainment everywhere

The DeanBeat: Console games on the couch and augmented reality entertainment everywhere

Some of the best moments I’ve had playing games lately involve sitting on the couch and assuming the identity of Aloy, the female hero of Guerrilla Games’ beautiful PlayStation 4 ...

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Insta360 takes preorders for its 8K virtual reality camera for VR films

Insta360 takes preorders for its 8K virtual reality camera for VR films

China’s Insta360 has announced it is taking preorders for its Insta360 Pro 8K professional virtual reality camera, the Insta360 Pro, as part of its ambitions to raise the bar for ...

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Toys & Games : Augmented Reality Connect Mission Drone

Toys & Games : Augmented Reality Connect Mission Drone

It's Up to You to Save the World! Pilot your drone through the Danger Dome, saving the world from invading aliens! The Augmented Reality and endless videogame gameplay make ...

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New augmented reality visualization app Dotty has launched in the app store

New augmented reality visualization app Dotty has launched in the app store

As augmented reality continues its march into the workplace, new tools are emerging to integrate collaboration and visualization tools into virtual and augmented reality. One ...

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BMW taps Unreal Engine for a mixed reality vehicle development process

BMW taps Unreal Engine for a mixed reality vehicle development process

BMW is combining the best of real and virtual worlds to make the process of creating new car designs as quick and painless as possible. The carmaker has tapped Unreal Engine’s ...

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6 ways to invest in augmented reality

6 ways to invest in augmented reality

Augmented reality is generating a lot of excitement, particularly with rumors that Apple will enter the market sometime soon, alongside others such as Microsoft and Google. ...

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The emerging business strategies for monetizing virtual reality

The emerging business strategies for monetizing virtual reality

A lot of people love the experience of virtual reality, but not many have figured out the business side of it. The fledgling medium for games, entertainment, and many other ...

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Reality Check: New Equality Measure Targets Gender Bias in Ads and Media

Reality Check: New Equality Measure Targets Gender Bias in Ads and Media

PRESS RELEASE: Association of National Advertisers Shares #SeeHer GEM™ (Gender Equality Measure) Methodology with Advertising Research Community 17,000-plus ...

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Tipit launches augmented reality photo editing app Model

Tipit launches augmented reality photo editing app Model

Tipit has launched an automated photo editing mobile app called Model. The iOS app enables amateur photographers to add artistic special effects to photos, turning ordinary ...

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News: Hundreds of Apple engineers focused on augmented reality for iPhone, wearable glasses

News: Hundreds of Apple engineers focused on augmented reality for iPhone, wearable glasses

Apple has combined veterans from its hardware and software operations with a group of talented new hires to build a team focused on creating ambitious augmented reality ...

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