Twitter explores paid subscription version of Tweetdeck as ad biz struggles

With Twitter’s advertising business struggling, the company has begun having a look at completely different strategy of getting money.

Twitter is exploring a paid subscription-based mannequin of its Tweetdeck app, primarily based on photos posted to Twitter (in any case) of a survey the company is working to essentially really feel out people’s curiosity. The Verge first reported the news on Thursday.

“We’re conducting this survey to assess the interest in a new, more enhanced version of Tweetdeck. We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals,” a Twitters spokesperson talked about in an emailed assertion.

If Twitter does resolve to roll out a paid mannequin of Tweetdeck, it’s going to appear to mimic freemium firms like Spotify and Hulu, the place people on the free and paid tiers can entry the an identical content material materials nonetheless paying purchasers get extra goodies like an ad-free experience.

Tweetdeck is already ad-free so that wouldn’t exactly be a bonus for subscribers. Nonetheless new choices cited throughout the survey embody a cell mannequin of Tweetdeck, the ability to bookmark content material materials for later, a view of who checked out your profile net web page or unfollowed you, an option to import shopper lists, priority purchaser assist entry and superior analytics devices.

All of this appears to be strictly throughout the exploration stage. Twitter could merely as in all probability resolve to not roll out a subscription tier. Nonetheless given Twitter’s recent struggles to grow its advertising revenue and the reality that Twitter presently does not derive any direct earnings from the parents using the presently ad-free Tweetdeck app on their pc programs, it merely as in all probability could.