Urban Airship expands app notification capabilities to mobile web and PC

City Airship, a number one supplier of in-app advertising, has developed a brand new web-based push notification functionality it calls “Web Notify.” It covers each the desktop and cellular net.

Whereas browser-based notifications have existed for a short while, City Airship says it’s first-to-market with a platform that allows an built-in (or segmented) PC, cellular net and app advertising functionality. The corporate says browser assist consists of Chrome, Firefox and Opera — however not Safari for now.

Whereas cellular net customers are much less loyal and fewer engaged than app customers, the cellular net is far bigger and rising quicker than apps. Retailers specifically have struggled to achieve adoption for his or her apps. Accordingly, City Airship’s new instruments allow entrepreneurs with restricted app penetration to deploy notifications to their cellular net and PC customers.

Internet notifications can both be similar to in-app notifications or handled in a different way, relying on the targets of the marketer. The one distinction in performance, in accordance with City Airship’s Director of Product Advertising and marketing Invoice Schneider, is that location-based notifications aren’t as exact within the net model. That’s as a result of apps can seize system location, whereas browser-based location depends on reverse IP lookups, which are sometimes crude.

[Read the full article on MarTech Today.]