A yr prior to now, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have turn into additional essential to Google — which means they’re additional essential to corporations that want to be found on Google. It’s time for producers to get increased acquainted with entities and why they matter.
What are entities, and the way in which have they shaped Google search?
An entity, as defined by Google in a recent patent, is:
[a] issue or concept that’s singular, distinctive, well-defined and distinguishable. For example, an entity is also a person, place, merchandise, idea, abstract thought, concrete ingredient, completely different applicable issue, or any combination thereof.
Primarily probably the most seen use of entities by Google is the Information Graph panels that sometimes appear in search outcomes. These panels typically current a summary of associated particulars about an entity — knowledge that is collected from quite a few sources throughout the web and compiled proper right into a “card” present format.
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